A diplomatic gift, an unexpected phone call, and a pair of socks that brought Portuguese craftsmanship to the international stage.
In May 2018, WestMister experienced one of the most remarkable moments in its history. During an official visit to Canada, Portugal’s then Prime Minister, António Costa, chose a selection of colourful socks from the Portuguese brand WestMister as a gift for his Canadian counterpart, Justin Trudeau.
It all began with an unexpected phone call from the Prime Minister’s office. The surprise was so great that Luís Campos, founder of WestMister, initially thought it was a joke and even requested confirmation by email.
But the request was genuine.
Internationally recognised for his distinctive style and love of playful, colourful socks, Justin Trudeau was the perfect recipient for a gift that combined creativity, elegance, and Portuguese textile heritage.
The choice of WestMister, a brand rooted in Vila Nova de Famalicão, represented a recognition of Portuguese quality, design, and craftsmanship.
But the story didn’t end with the gift itself.
Shortly afterwards, during the G7 summit, Justin Trudeau was photographed wearing the Portuguese-made socks, bringing WestMister into the spotlight at one of the world’s most significant diplomatic gatherings.
What began with a simple phone call became a moment of pride for the brand and a testament to how Portuguese excellence can earn recognition far beyond its borders.
Today, this episode remains a special chapter in our story, reflecting a belief we have always held: true elegance lies in the details.
Because sometimes, all it takes is a pair of socks to carry a Portuguese story around the world.
WESTMISTER — The Finest Portuguese Socks.
Made in Portugal. Around the World.
