Privacy Policy

The Privacy and Data Protection Policy sets out the measures that protect privacy in the processing of personal data and the free movement of the data of natural persons, including the tools for the personalised management of the personal data provided by customers.

1. Introduction

Browsing The West Fashion website and registering as a customer of the online shop at thewest.fashion implies that you understand and accept this Privacy and Data Protection Policy.

The West Fashion is constantly concerned with protecting the privacy of personal data and acts preventively with regard to the security of the website and the protection of the data of its customers and visitors.

To reinforce the guarantees of confidentiality of personal data, new data protection measures have been implemented, both to verify that the personal data processed is used lawfully and to ensure that the rights granted to the data subjects are respected. In this context, and through specialised customer support channels, The West Fashion aims to communicate more clearly and objectively the purposes for which personal data is processed and to make its processing operations transparent.

The information in this text is therefore intended to set out, clearly and unequivocally, the privacy and data protection policy for the personal data processed under the General Data Protection Regulation in force (hereinafter GDPR), within the limits of the commercial relationship to be established between the data subject and The West Fashion.

2. Types of personal data collected

In general terms, personal data is collected in three situations that arise directly from The West Fashion’s activity:

2.1. User registration: creating a The West Fashion customer account and the purposes of the processing

To create the customer account, a personal area is provided in which the customer must enter the data needed to identify them as a customer. The first purchase will require additional personal data, which is essential to process and deliver the order.

The mandatory fields of the forms used at these registration stages are marked with an asterisk (*).

The West Fashion undertakes to protect the customer’s data, which will never be made available to third parties without the knowledge or consent of the data subject, as required by law.

When the customer’s order is processed, certain personal data (such as the address and postcode) may be disclosed to third parties for the sole purpose of preventing and detecting fraud, and always following a request to that effect from the competent authorities.

In addition, when you make a purchase on the website, you will also be asked for your delivery address and payment details, in order to ensure the greatest possible efficiency and that delivery times are met.

The data provided will be kept for the strictly necessary period, which normally corresponds to the lifetime of the customer account. For this reason, when the customer cancels the customer account, the personal data will be permanently deleted, except for the data needed to comply with legal obligations, which will be archived in a database of its own for that purpose and for no longer than absolutely necessary. To place a new order on the website, the customer must register again, subject to the terms and conditions in force at that date.

We may also collect other information about the customer’s experience on the website for the sole purpose of improving the service provided to the customer, which we will do once the data subject has been informed and, where necessary, after their express consent.

Once the customer’s registration is complete, a confirmation will be sent to the e-mail address the customer associates with the customer account, with a link to this text.

As regards updating customer data, whenever the customer wishes to check the data provided to The West Fashion, they may do so in their personal area. The customer must keep the access details of their account secure, as any action or request made through their account will be their responsibility, provided that the customer identity validation procedures described below have been followed.

We recommend that the customer does not save their password in the browser, as another person with access to their computer could access their personal information.

What is the data collected used for?

Customer data is processed to carry out actions such as processing orders, notifying the customer of any changes to the website’s features, conducting surveys and assessing interactions for statistical purposes.

We may also periodically send you information by e-mail about products and services, campaigns, promotions and special offers. If the customer does not wish to be contacted for these purposes, they may unsubscribe from the newsletter by opting out in the account details area or by clicking the link provided for that specific purpose in the newsletter.

2.2. Contact from the customer to The West Fashion

Whenever the customer, on their own initiative, contacts The West Fashion to obtain information about the products, the purchase process or the status of an order, or to report any situation related to the website, The West Fashion may need to collect personal data.

2.3. Contact from The West Fashion to the customer

When processing a specific order, The West Fashion may need to contact the customer to:

i) confirm or correct any of the personal data needed to complete the delivery process (for example, the delivery address). In such cases, the customer will be contacted on the mobile phone number in their customer record and, once the call is connected, the operator will confirm the identity of the person on the line, following, if necessary, the procedure described in point 2.2.2./i) above.

ii) inform the customer that a message has been sent to their mailbox because one or more items in the order are out of stock and that, as an alternative to the unavailable products, the amount paid may be refunded or the products replaced with similar ones, as set out in the General Conditions of Sale.

2.4. Cookies and other Marketing tools

2.4.1. Classification and description of Cookies

By type:

• Essential – allow you to browse the website and use its features. Without these cookies, requests cannot be processed.
• Functionality or performance – collect information about how the user uses the website in order to improve its functionality. They show which areas are of greatest interest to the customer, measuring the effectiveness of promotional campaigns. In this way, The West Fashion can understand which products and promotions best suit the customer’s interests and needs through: statistics based on the customer’s non-individualised behaviour and the resulting use of the website; measuring the effectiveness of advertising campaigns; and the resulting improvements to navigation, etc., with the sole purpose of improving the performance and responsiveness of the website. For this reason, performance cookies provided by authorised third parties are also used within the limits of the purposes set out here.
• Analytical – used anonymously for statistical purposes and to improve how the website works, without ever collecting personal information. They make it possible to highlight items that may interest customers or visitors, monitor the performance of the website, determine the most effective way of linking pages or even find out why some pages are receiving error messages.

By duration:

• Persistent – stored on the customer’s computer or device between browser sessions, to keep settings or preferences and to improve the use of the website on the next visit. Some of these cookies are provided by authorised third parties and are limited to the following purposes: showing campaigns and products that may interest the customer; retargeting (advertising The West Fashion products on partner websites or social networks without storing personal data or user profiles, so it does not involve the transfer of any personal data to third parties, because the advertising is completely anonymous).
• Session – limited to each session started by the user, so they expire whenever a browser session ends. Their purposes may include showing the products previously placed in the shopping cart, identifying problems and ensuring a better browsing experience. Some session cookies may also help to reinforce security.

2.4.2. Enabling and disabling cookies and similar technologies

For statistical purposes, newsletters and other communications may contain information that shows whether they are opened and tracks clicks on the links within them. However, the customer can always stop receiving the newsletter or e-mail communication through the specific option mentioned in it.

In addition, the customer can manage the use of cookies and other similar technologies in the Help menu of the browser they use. As stated in the message shown at the top of this page, access to The West Fashion online shop requires the use of cookies, and disabling them may limit browsing on the website.

For more information, we suggest consulting the information provided by each browser or articles with specific information on the subject (for example, http://www.allaboutcookies.org).

2.4.3. Individual product promotion communications

The personal data processed for individual communications is processed in strict compliance with the GDPR, both by The West Fashion’s employees and by any third parties to whom the data is transferred to carry out the services needed for the promotional campaigns.

2.4.4. Redirection

Some links on this website redirect the customer to external websites of The West Fashion’s partners. By clicking on these links, you will leave The West Fashion website. As it is not possible to control these websites, The West Fashion accepts no responsibility for any content made available on them.

3. Security of Processing

The West Fashion uses one of the most secure online ordering systems available and is constantly improving its software in order to offer its customers the highest possible security. A server certificate, also known as a digital certificate, guarantees our identity, together with SSL (Secure Sockets Layer) encryption of the data transmitted.

4. Purpose Limitation, Access and Retention

The West Fashion undertakes to use the personal data of its customers and visitors only for the purposes strictly necessary to carry out its activity, within the limits arising from its scope or from the extent of the consent expressly given by the data subject. This also means that the data will not be transferred to any third party without the knowledge and/or authorisation of the data subject, in the cases where The West Fashion is legally bound to obtain them.

To this end, The West Fashion also ensures that its employees access such data only to the exact extent necessary to carry out the action in question, and that they are identified and tracked according to the duties and tasks assigned to them under the contractual relationship that binds them.

5. Rights of data subjects

5.1. Right to information and to access personal data

At any time, the customer may request information about the personal data stored, regarding the category of the personal data concerned, its origin and recipient(s), the retention period and the underlying purposes, as well as the identity of the data controller, the data protection officer and their contact details.

5.2. Right to rectification and right to erasure of personal data

To exercise the right to rectification, the customer must send a request identifying the data to be changed and its new wording, by e-mail to info@thewest.fashion or by registered letter to the data controller: Capricepeople Unip. Lda, Avenida Marechal Humberto Delgado n.º 4, Edifício Boavista, 4760-012 V.N.Famalicão. The same procedure should be followed if the customer wishes to exercise the right to erasure of personal data. In both cases, the customer will receive confirmation, through the same channel, that the request has been dealt with as requested.

5.3. Right to object and to withdraw prior consent

To reinforce the principle of transparency in the processing of personal data and in communications with the customer, The West Fashion allows the customer to change, at any time, the processing permissions granted for each of the purposes indicated. Through the opt-in and opt-out features provided in the personal account to enable and disable the permissions granted, the customer can change or revoke previous consents, namely those given to receive advertising campaigns, newsletters and other individual communications aimed at improving the relationship between The West Fashion and the customer.

To guarantee the right to withdraw consent and the time limitation of the processing of personal data, The West Fashion gives the customer access to the history of permission management actions in the “GDPR” tab of the personal area, under Permission History.

6. Changes to the Privacy Policy and Contacts

6.1. Any change made to this Privacy and Data Protection Policy will be published on The West Fashion website, and all previous versions will be made available here.

6.2. Within the meaning of the GDPR, the company Capricepeople Unip. Lda, legal entity no. 513626468, with registered office at Avenida Marechal Humberto Delgado n.º 4, Edifício Boavista, 4760-012 V.N.Famalicão, is the Controller of Personal Data.

6.3. Irregularities, breaches and any security restrictions in the processing of personal data must be reported immediately to The West Fashion’s Data Protection Officer by e-mail to: info@thewest.fashion.