{"id":9749,"date":"2026-10-19T11:51:44","date_gmt":"2026-10-19T11:51:44","guid":{"rendered":"https:\/\/thewest.fashion\/?p=9749"},"modified":"2026-10-19T12:07:36","modified_gmt":"2026-10-19T12:07:36","slug":"our-identity","status":"publish","type":"post","link":"https:\/\/thewest.fashion\/en\/our-identity\/","title":{"rendered":"Our identity"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">WestMister \u2013 The Finest Portuguese Socks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This brand of men\u2019s socks is made of small, great details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">100% made in Portugal, WestMister is a Portuguese brand of men\u2019s underwear that aims to promote the identity of Portuguese products and to conquer the most demanding international markets. Irreverence and quality are the main characteristics of our brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WestMister was created in 2016 by Lu\u00eds Campos and Vanessa Marques, who have many years of experience in the textile sector and are now seeking to combine their know-how with the strong tradition of the textile industry in Portugal. This strong tradition and its recognised capacity and competence worldwide make us believe in the potential of our brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using high-quality raw materials (mercerised cotton lisle, Ne 60\/2), producing with the best technical means (200-needle machines and hand-linked toes) and creating our own collections with highly skilled designers, we are positioning ourselves in the high-end segment of the market and changing national and international trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, the creation of this brand is almost an inescapable consequence of Lu\u00eds Campos\u2019s professional career. Born into a family that has been in the sock industry for many years, Lu\u00eds was always surrounded by yarns, threads, a panoply of colours and fabrics, and the sounds of sewing machines. Since childhood, this was his world, where he learned much of what he knows today. And so it became an inevitable passion, now materialised in the form of WestMister: a high-quality product that complements a somewhat neglected market segment in our country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our inspiration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We all know that our hands and our ideas have always created great products, from clothing to shoes. In the end, only the socks were missing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the sophisticated man of the new millennium, the man who cherishes his image as a mirror of his personality, excels in attention to detail. And sometimes the detail makes the difference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So why WestMister?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We want you to feel, at every moment of your day, like a sophisticated, modern man, ready for any social or professional event, from a business dinner to a brunch with friends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is the essence of WestMister. The care dedicated to our product, from design to manufacturing, is the hallmark of our brand. And the goal is to make you feel more comfortable than ever, but always with class and a refreshing touch of boldness. The fabric, the touch, the patterns, the colours: everything breathes daring and elegance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wearing WestMister is sailing along the Mediterranean coast, having a cappuccino in Milan, walking in a London park, drinking wine at a Parisian pavement caf\u00e9. And why not a cruise on the Douro River or an afternoon in Chiado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wearing WestMister is being part of every corner of the world, being at your best in any situation, at any time. Wearing WestMister is having the world at your feet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because WestMister is not just a name. It is a verb. It is being genuine, being modern, being master of your own image. And who said we cannot do it in absolute comfort?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WestMister. High quality. No half measures.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WestMister \u2013 The Finest Portuguese Socks This brand of men\u2019s socks is made of small, great details. 100% made in Portugal, WestMister is a Portuguese brand of men\u2019s underwear that aims to promote the identity of Portuguese products and to conquer the most demanding international markets. Irreverence and quality are the main characteristics of our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[525,198],"tags":[],"class_list":["post-9749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","category-westmister-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our identity - The West Fashion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thewest.fashion\/en\/our-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our identity - The West Fashion\" \/>\n<meta property=\"og:description\" content=\"WestMister \u2013 The Finest Portuguese Socks This brand of men\u2019s socks is made of small, great details. 100% made in Portugal, WestMister is a Portuguese brand of men\u2019s underwear that aims to promote the identity of Portuguese products and to conquer the most demanding international markets. 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